Molson Coors International (MCI) bets once again to revolutionize the local market, launching a category of beverages aligned with some of the main trends in the industry. Henry’s Hard Soda, a new line of alcoholic drinks made like a beer.
Made with natural sugar cane and a light and refreshing effervescence, Henry’s Hard Soda (HHS) is a delicious soft drink with 4.2% alcohol that arrives in Puerto Rico in two flavors. Henry’s Hard Orange, a combination of Valencian oranges that offer just the right amount of sweetness and a touch of pleasant citrus. And Henry’s Hard Grape, with soft notes of citrus and perfectly balanced sweet and sour grape flavor.
These new alternatives of soda with alcohol are excellent companions for any time during the week. They go well with passive activities in the pool, BBQ, beach, movie nights or family dinners and friends. They can be used to complement the flavor of fruit cocktails or on a dessert with ice cream.
After a year of successful launches we are excited to welcome Henry’s Hard Soda to our product line. We are pleased to offer consumers something completely new in the hard soda category. It’s a fun and modern twist on traditional soft drinks, “said Linette Morales, marketing manager at Molson Coors International.
The new soft drinks with alcohol were inspired by the essence of Henry Weinhard. A brewer recognized for the elaboration of exquisite beers for more than a century. The jovial personality of Henry remains in this new refreshment.
Henry’s Hard Soda is available in its packaging of six 12-ounce bottles in establishments and supermarkets throughout the island. For more information visit facebook.com/HenrysHardSoda/, www.Henryshardsoda.com.
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