Corona, one of the best-known and most emblematic beers in the world, brings to the market its new convenient and versatile packaging, in slim 12oz can presentation. This new presentation arrives in Puerto Rico to be part of the Corona families brand expansion.
This product arrives in Puerto Rico because it is very convenient to enjoy in places such as the municipal beaches, activities in swimming pools and events in marinas. Consumers will also be able to enjoy its flavor in the musical festivals and of course in the “surfing” events, held throughout Puerto Rico.
“Corona has a close relationship with its fans, and they had told us “When would we have the beer in cans? Well here it is, along with the bottled version. This new package of 6 12-ounce cans offers its exquisite flavor and at a competitive price to continue and expand the great experience. Corona cans are already available in supermarkets, gas stations and other shops around the island”, explained Joseph Magruder, director of Corona for Puerto Rico.
Corona in Puerto Rico began in the military bases in 1992 and in a short, the consumer could already find it in the supermarket. It took a long time to be one of the favorite beers among Puerto Ricans.
The advertising campaigns did not take long to develop a message aligned to the sport of “surfing” as a lifestyle and the relationship with the lemon. This is how Corona does its connection with the local consumer. Campaigns like “Verla es Quererla” that is still going on being strong in the industry, “Transforma tus Momentos” and now “This is Living” they provide a concise message, conveying warmth and human connection.
Corona Puerto Rico in its desire to care for and protect the environment continues strongly in their efforts to clean up, collect garbage, reforest and education on the subject aligned with various organizations and the Save Trust the Beach Puerto Rico.
This shows that it is not a quiet brand. However, it acts naturally and that make her who she is. Doesn’t strive to be perfect, doesn’t settle with what is expected and does not imitate other brands.
Consumers are encouraged to look it up and upload a photo with their Corona in a can on their Instagram platform.
Source: Press Release
